How will chip cards change the way we process debit transactions?

Many merchants ask what is the difference between a the new chip cards that are coming out versus processing cards the without the chip card technology and what that means to their business. Basically all it means is the customer will swipe their own cards and the merchant is not to touch the card anymore. As well as, other higher security efforts to prevent debit card fraud. Click here to hear it from INTERAC'S mouth.